Who Business Edition is for

Business Edition is ideal for organisations that:

  • Have multi-stage or longer sales cycles
  • Require structured forecasting
  • Need performance visibility across multiple salespeople
  • Want deeper insight into deal health
  • Are scaling and require process consistency

It is built to support leadership-level decision-making.

The Avrion approach to Business Edition implementation

We do not simply deploy Business Edition. We tailor it to work with your commercial strategy.

Our implementation process focuses on:

  • Defining your ideal sales journey
  • Clarifying qualification and exit criteria
  • Aligning forecasting methodology
  • Designing dashboards with purpose
  • Establishing adoption standards
  • Integrating with finance and marketing systems

The goal is performance improvement, not system deployment.

Integration with your wider digital systems

Business Edition can be integrated with:

  • Marketing platforms such as Mailchimp
  • Finance systems including Sage and ERP platforms
  • DocuSign for contract automation
  • Power BI for executive reporting
  • Custom systems where required

Ensuring sales data aligns with operational and financial reality.

Considering Business Edition?

If pipeline visibility is limited, forecasting accuracy is low or performance management feels reactive, a Business Health Check can identify where structure and system alignment will improve results.

We assess:

  • Sales process clarity
  • Forecast methodology
  • CRM usage and reporting
  • Automation opportunities

Providing practical recommendations aligned to revenue growth.

Planning a Business Edition rollout?

If you are evaluating Maximizer or upgrading from Core Edition, a structured discovery conversation ensures setting the right foundations.

We help you:

  • Define sales objectives
  • Align pipeline design to commercial goals
  • Avoid overconfiguration
  • Build a scalable CRM environment

What do our customers say?

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“We first came across Maximizer Sales Leader Edition (SLE) when looking for a CRM system with quoting functionality to replace an aged manual system based mainly on Excel! From development to implementation, each stage was found easy to transact and made easy to understand with the support offered found to be exceptional. Our main area of focus was to improve systems to reduce stress on resource with minimal impact on the team – this was achieved with great success & the system welcomed.”

Liane Atherton – AAF Air Filters

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer. I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”

Jasmin Dudden – Restore Datashred

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”

Satish Ghaghada – CWC

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills

Is Your Business
Ready for AI?

Take our AI Advantage Assessment and receive personalised insights into your AI readiness, digital maturity and next steps.