Maximizer Business Edition
Built for serious sales performance
Advanced forecasting, structured pipeline control and embedded intelligence for growing sales teams.
Maximizer Business Edition is designed for organisations that need more than basic contact management. It provides the structure, visibility and control required to manage complex pipelines and drive consistent revenue growth.
For leadership teams that require confidence in forecasting and accountability across sales teams, SLE delivers clarity without unnecessary complexity.
Avrion ensures Business Edition is implemented around your real sales process, not a generic template.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Who Business Edition is for
Business Edition is ideal for organisations that:
- Have multi-stage or longer sales cycles
- Require structured forecasting
- Need performance visibility across multiple salespeople
- Want deeper insight into deal health
- Are scaling and require process consistency
It is built to support leadership-level decision-making.
What Business Edition delivers
Structured pipeline management
Business Edition allows you to design pipeline stages that reflect how your organisation actually sells.
This enables:
- Clear deal progression
- Accurate probability weighting
- Early identification of stalled opportunities
- Consistent pipeline hygiene
Structure creates predictability.
Reliable forecasting
Forecasting should support decision-making, not create debate.
Business Edition provides:
- Weighted revenue projections
- Individual and team-level forecasting
- Scenario visibility
- Historical comparison
Leadership gains confidence in revenue outlook.
Sales performance visibility
Understanding activity is not enough. You need insight into outcomes.
Business Edition provides:
- Performance dashboards
- Conversion rate tracking
- Activity to revenue correlation
- Individual accountability metrics
This enables data-driven coaching and management.
Embedded sales intelligence
Business Edition includes enhanced intelligence features that help identify:
- Deal risk
- Engagement gaps
- High-value opportunities
- Pipeline concentration issues
Giving managers early warning signals rather than retrospective analysis.
Workflow and process control
Consistency improves performance.
Business Edition allows you to:
- Automate follow-up tasks
- Enforce stage progression rules
- Trigger notifications
- Reduce manual oversight
Helping sales teams focus on selling.
The Avrion approach to Business Edition implementation
We do not simply deploy Business Edition. We tailor it to work with your commercial strategy.
Our implementation process focuses on:
- Defining your ideal sales journey
- Clarifying qualification and exit criteria
- Aligning forecasting methodology
- Designing dashboards with purpose
- Establishing adoption standards
- Integrating with finance and marketing systems
The goal is performance improvement, not system deployment.
Integration with your wider digital systems
Business Edition can be integrated with:
- Marketing platforms such as Mailchimp
- Finance systems including Sage and ERP platforms
- DocuSign for contract automation
- Power BI for executive reporting
- Custom systems where required
Ensuring sales data aligns with operational and financial reality.
Considering Business Edition?
If pipeline visibility is limited, forecasting accuracy is low or performance management feels reactive, a Business Health Check can identify where structure and system alignment will improve results.
We assess:
- Sales process clarity
- Forecast methodology
- CRM usage and reporting
- Automation opportunities
Providing practical recommendations aligned to revenue growth.
Planning a Business Edition rollout?
If you are evaluating Maximizer or upgrading from Core Edition, a structured discovery conversation ensures setting the right foundations.
We help you:
- Define sales objectives
- Align pipeline design to commercial goals
- Avoid overconfiguration
- Build a scalable CRM environment
What do our customers say?
“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”
Graham Cording – Smart Presentations“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”
Charlotte Hurrell – Belvoir Group“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well. After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs. Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique. Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”
Cole Fellows – The Insurance Network“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”
Mike Bevan – SPM Instrument UK““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””
Jane Margetts – Restore Records Management“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope. Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”
Tom Crowther – Belvoir“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”
COO at a leading UK waste management company“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”
Tracey Hammond – Dengie