Maximizer Core Edition
Structured CRM without unnecessary complexity
Clear pipeline visibility, contact management and sales control for growing teams.
Not every organisation needs advanced forecasting layers and complex performance modelling. Many need something simpler. A CRM that creates structure, improves visibility and supports consistent sales execution.
Maximizer Core Edition provides exactly that.
It delivers core CRM capability designed to help teams move away from spreadsheets, fragmented tools and inconsistent tracking, while building a solid foundation for future growth.
Avrion ensures Core Edition is configured properly from the start, so it supports how your team actually sells.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Who Core Edition is for
Maximizer Core Edition is ideal for organisations that:
- Have small to mid-sized sales teams
- Need clearer pipeline visibility
- Want structured contact and opportunity tracking
- Are moving from spreadsheets or entry level CRM systems
- Require a practical, easy to adopt platform
It delivers control and consistency without over engineering.
What Core Edition delivers
Technology alone does not improve sales performance.
Clear contact and account management
Core Edition provides a centralised, structured way to manage:
- Contacts and accounts
- Communication history
- Notes and interactions
- Activity tracking
Ensuring customer information is organised and accessible.
Pipeline and opportunity tracking
Sales teams gain visibility into:
- Active opportunities
- Pipeline stages
- Expected close dates
- Deal values
Creating transparency across the sales process.
Activity and task management
Consistency drives performance.
Core Edition allows teams to:
- Log calls and meetings
- Schedule follow ups
- Track tasks and reminders
- Maintain visibility across team activity
Reducing missed opportunities and improving accountability.
Reporting and basic forecasting
Core Edition provides structured reporting to support:
- Pipeline value tracking
- Opportunity progression
- Individual performance visibility
- Revenue projection at a high level
Giving leadership clearer oversight without unnecessary complexity.
The Avrion approach to Core Edition
Even simple CRM systems require proper design.
We focus on:
- Defining realistic pipeline stages
- Matching fields and data capture to business needs
- Simplifying user experience
- Establishing reporting that supports decision-making
- Preparing the system to scale when required
This ensures Core Edition does not become another underused tool.
Integration capabilities
Core Edition can be integrated with:
- Mailchimp and marketing platforms
- Finance systems such as Sage
- DocuSign for contract workflows
- Power BI for enhanced reporting
- Custom systems where required
Ensuring even a simple CRM sits within a connected ecosystem.
Unsure if Core Edition is enough?
If you are evaluating CRM options and unsure whether Core or Business Edition is the right fit, a Business Health Check can help clarify requirements.
We assess:
- Sales complexity
- Forecasting needs
- Reporting requirements
- Growth plans
- Integration priorities
Providing clear guidance on the right edition for your business.
Planning a CRM rollout?
If you are moving away from spreadsheets or a basic CRM, a discovery conversation will help you set the right foundation.
We help you:
- Clarify sales process requirements
- Avoid overconfiguration
- Improve adoption from day one
- Build a CRM environment ready to scale
What do our customers say?
“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”
Cole Fellows – The Insurance Network“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”
Dan Costin – Restore Datashred“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops!”
Craig Sansom – Prestige“I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”
Jasmin Dudden – Restore Datashred“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management”
David English – Restore plc“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”
Chris Howard – BearingNet“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs.”
Cole Fellows – The Insurance Network“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well.”
Cole Fellows – The Insurance Network“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management