Maximizer Core Edition
Structured CRM without unnecessary complexity
Clear pipeline visibility, contact management and sales control for growing teams.
Not every organisation needs advanced forecasting layers and complex performance modelling. Many need something simpler. A CRM that creates structure, improves visibility and supports consistent sales execution.
Maximizer Core Edition provides exactly that.
It delivers core CRM capability designed to help teams move away from spreadsheets, fragmented tools and inconsistent tracking, while building a solid foundation for future growth.
Avrion ensures Core Edition is configured properly from the start, so it supports how your team actually sells.
Digital Transformation
on your Terms.
Schedule a structured discovery conversation that will help define priorities and reduce risk.
Who Core Edition is for
Maximizer Core Edition is ideal for organisations that:
- Have small to mid-sized sales teams
- Need clearer pipeline visibility
- Want structured contact and opportunity tracking
- Are moving from spreadsheets or entry level CRM systems
- Require a practical, easy to adopt platform
It delivers control and consistency without over engineering.
What Core Edition delivers
Technology alone does not improve sales performance.
Clear contact and account management
Core Edition provides a centralised, structured way to manage:
- Contacts and accounts
- Communication history
- Notes and interactions
- Activity tracking
Ensuring customer information is organised and accessible.
Pipeline and opportunity tracking
Sales teams gain visibility into:
- Active opportunities
- Pipeline stages
- Expected close dates
- Deal values
Creating transparency across the sales process.
Activity and task management
Consistency drives performance.
Core Edition allows teams to:
- Log calls and meetings
- Schedule follow ups
- Track tasks and reminders
- Maintain visibility across team activity
Reducing missed opportunities and improving accountability.
Reporting and basic forecasting
Core Edition provides structured reporting to support:
- Pipeline value tracking
- Opportunity progression
- Individual performance visibility
- Revenue projection at a high level
Giving leadership clearer oversight without unnecessary complexity.
The Avrion approach to Core Edition
Even simple CRM systems require proper design.
We focus on:
- Defining realistic pipeline stages
- Matching fields and data capture to business needs
- Simplifying user experience
- Establishing reporting that supports decision-making
- Preparing the system to scale when required
This ensures Core Edition does not become another underused tool.
Integration capabilities
Core Edition can be integrated with:
- Mailchimp and marketing platforms
- Finance systems such as Sage
- DocuSign for contract workflows
- Power BI for enhanced reporting
- Custom systems where required
Ensuring even a simple CRM sits within a connected ecosystem.
Unsure if Core Edition is enough?
If you are evaluating CRM options and unsure whether Core or Business Edition is the right fit, a Business Health Check can help clarify requirements.
We assess:
- Sales complexity
- Forecasting needs
- Reporting requirements
- Growth plans
- Integration priorities
Providing clear guidance on the right edition for your business.
Planning a CRM rollout?
If you are moving away from spreadsheets or a basic CRM, a discovery conversation will help you set the right foundation.
We help you:
- Clarify sales process requirements
- Avoid overconfiguration
- Improve adoption from day one
- Build a CRM environment ready to scale
What do our customers say?
“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”
Chris Harrison – Heidelberg Materials Contracting“Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process.”
Carly Cullen – Priors Hall Park Management“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management”
David English – Restore plc“Looking back, partnering with Avrion to implement Microsoft Dynamics 365 was one of the best decisions we made. Our operations are now efficient, our team collaborates seamlessly, and we’re equipped to scale our business with confidence. If your company is struggling with inefficiencies like we were, I highly recommend working with Avrion – they’ll make sure you get a solution that truly works for you.”
Raj Mahay – Resin Products“Our project involved coupling existing platforms with new CRM technologies, training and a complex project roll-out. Avrion managed the transition without fuss or any ‘catch-you’ extra fees – a job well done.”
David English – Restore plc“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”
Luke Hogg – Knoxford Fabrications“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”
Carly Cullen – Priors Hall Park Management“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”
James Blair – SPM Instrument UK“Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve.”
Tom Crowther – Belvoir“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”
Cole Fellows – The Insurance Network